Greg Kihlstrom: Start Small and Anticipate Failure Twice

Greg Kihlstrom, Principal of The Agile Brand, joins the show to talk about the practical side of AI adoption in MarTech.Greg and Sara dig into the tension between innovation and operational guardrails, the risks of tool sprawl when “anyone can build an app,” and why proactive leadership is essential to keep experimentation from turning into chaos. Greg also offers clear advice for cautious adopters: start with a small, meaningful use case and be ready to fail a couple of times—because those early failures are how you build long-term success.Greg: “Pick a small [AI] use case and follow through with it. If you're the kind of person that's reluctant to do something that might fail, try to be okay with getting it wrong the first 2 or 3 times. Those are good muscles to build regardless.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Greg: linkedin.com/in/gregkihlstromLearn more about Progress: progress.comTimestamps:00:00 - Introduction to Greg00:32 - AI Hype and Realities02:20 - Effective AI Implementations05:01 - Challenges of Democratizing AI09:21 - Advice for AI Beginners11:08 - Final Thoughts#martech #AIinMarketing #contentstrategy #datamanagement #progress Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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