Hazem El Zayat: AI Was Meant for More

Hazem El Zayat, Chief Experience Officer for the MENA region at Ogilvy, joins Sara to challenge the status quo of how AI is used in marketing today. From content generators to so-called chatbots, Hazem argues we’ve only scratched the surface of what AI can and should be doing. Hazem discusses why strategy must always come before tech selection, how brands can co-design relationships with customers, and why predictive modeling and next-best-action frameworks are the future of AI-powered experience. Hazem: "Is writing emails what AI was meant for? Not really. Let’s talk about predictive modeling, natural language processing, and elevating healthcare, travel, and more."Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Hazem: linkedin.com/in/hazem-el-zayat-ccxp-2871593 Learn more about Progress: progress.comTimestamps:00:20 – The overwhelming MarTech landscape: too many tools, not enough strategy01:40 – AI misuse: What it’s doing vs. what it should be doing04:30 – Why chatbots often disappoint05:00 – True CX: Relationship co-design, not customer “management”07:45 – CX done right: Banks, airlines, and even a luxury retailer08:35 – MarTech hot take: CX is everyone’s job10:05 – Go-to sources for MarTech inspiration Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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