Jennifer Ortiz, EVP of Marketing at Progress, joins 10 Minute Martech to share how marketers can keep the human touch alive in an AI-driven world.As AI agents reshape customer journeys, Jennifer and Sara dive into why personalization still matters, how the AI era is unlocking new opportunities for marketers, and practical ways to put AI tools to work. They also explore the future of SEO—and why keeping content fresh is critical for AI-powered marketing strategies.Jennifer: “Talking to your customers, your communities, user groups, your peers—that's going to keep human connection. Building trust is a human element.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Jennifer: linkedin.com/in/jennifer-ortiz-8428572Learn more about Progress: www.progress.comTimestamps:00:35 - Classic, Moderate, and New MarTech Challenge02:00 - AI and Marketing: The Future is No04:25 - Human-Centered Marketing in a Tech-Driven World06:30 - Practical Applications of AI in Marketing09:15 - Content in the AI Era Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Before the Crisis: How You and Your Relatives Can Prepare for Financial Caregiving
06 Dec 2025
Motley Fool Money
Anthropic Finds AI Answers with Interviewer
05 Dec 2025
The Daily AI Show
#2423 - John Cena
05 Dec 2025
The Joe Rogan Experience
Warehouse to wellness: Bob Mauch on modern pharmaceutical distribution
05 Dec 2025
McKinsey on Healthcare
The method of invention, AI's new clock speed and why capital markets are confused
05 Dec 2025
Azeem Azhar's Exponential View
Meta Stock Surges on Plans for Metaverse Cuts
05 Dec 2025
Bloomberg Tech