Karen Steele: Good Data In, Good Data Out

Karen Steele, Founder of Steele-Alloy and seasoned Fractional CMO, joins the show to talk about the future of B2B marketing and why data quality is more important than ever.Karen and Sara explore how account-based marketing (ABM) has evolved into more sophisticated strategies centered on buying groups and behavioral signals. They also dive into the challenges of data integration, the critical role of marketing ops in maintaining data hygiene, and how AI can elevate human creativity when fed with the right data.Karen: “You can only do smart AI and get great content and results if you have good data that you're using with the AI… You’ve got to get the data right, and somebody has to be the shepherd of that data. Marketing ops, sales ops, revenue ops—they hold the keys to the kingdom.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Karen: linkedin.com/in/karenmsteeleLearn more about Progress: www.progress.comLearn more about Steele-Alloy: www.steele-alloy.comTimestamps:00:20 - Current MarTech Trends: Data and AI01:35 - SEO and AI: The Future of Search04:00 - Marketing Metrics and Data Quality06:10 - AI Tools and Sales Enablement07:30 - Evolution of Buyer Journeys Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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