Mallory Russell: On the AI Offense

Mallory Russell, an award-winning content marketing strategist, joins the show to share why marketers need to lean into AI experimentation and rethink traditional playbooks. As the lines between content, MarTech, and AI continue to blur, Mallory explores how to make smart, strategic bets without losing sight of brand, quality, or human connection.Sara and Mallory discuss approaching AI as a tool - not a strategy. They also cover the shifting landscape of SEO, how zero-click search is impacting content distribution, and why composable MarTech stacks are the future.Mallory: “There’s no playbook for AI yet. That makes it exciting. Everyone is experimenting… and that’s exactly what we should be doing.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Mallory: linkedin.com/in/malloryrussellLearn more about Progress: www.progress.comTimestamps:00:20 — MarTech’s Role in Scaling Content01:30 — From “More Content” to Better Content03:00 — New Metrics for the AI Era04:30 — Zero-Click Search & Brand Visibility06:00 — AI as a Tool, Not a Strategy07:45 — Experimentation Over FOMO09:10 — Composable MarTech Stacks & Citizen Developers12:00 — Building Tools for Non-Technical Teams13:00 — Where Mallory Finds Her Inspiration Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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