Progress SVP of Digital Experience Marketing & Strategy Mariam Tariq joins host Sara Faatz to unpack why the website isn’t a “brochure” anymore—it’s the structured source of truth that powers your AI agents, headless experiences, and every channel that needs clean, reusable content. They dive into how to keep CMS strategy relevant in an agent-driven world, where humans add judgment, taste, and context, and AI accelerates repetitive work.Mariam: “The website is the brand’s control center—the one owned channel—and a clean, structured source of truth for AI.” - Mariam TariqLinks & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Mariam: linkedin.com/in/mariamtariqLearn more about Progress: progress.comTimestamps:00:45 - The Overwhelming Volume of Martech 01:40 - The Role of CMS / Websites in the Age of AI03:45 - Humans vs. AI: Finding the Balance05:15 - Practical Use of AI in Martech06:30 - Inspiration and Learning Sources10:40 - The Future of Content Management and Marketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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