Mike Rizzo: Run the Tech Stack Like a Product

Mike Rizzo believes marketing operations pros are sitting on one of the biggest untapped opportunities in business today: owning the tech stack as a strategic function.In this conversation with Sara, Mike shares why modern marketing doesn’t happen without technology—and why the people managing that technology need a seat at the leadership table. He breaks down how ops teams can bring structure, product thinking, and ROI discipline to their tech investments, especially as AI and consumption-based pricing reshape how we buy and use software.You’ll learn:Why MOPs leaders should be treated as business strategists, not just system adminsHow to “begin with the end in mind” when implementing new tech or AI modelsThe dangers of unchecked tool sprawl in the age of consumption pricingWhy slowing down to design intentional processes can actually accelerate growthMike: “Modern marketing doesn’t happen without technology. Someone needs to run the technology—and translate the language of the business to the tools.”“These new models should force people to stop and think: where will this actually make an impact? Slow down to speed up.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Mike: linkedin.com/in/mikedrizzoLearn more about MarketingOps.com: www.marketingops.comLearn more about Progress: www.progress.comTimestamps:00:23 Guest Introduction: Mike Rizzo00:40 Challenges in Marketing Operations02:20 The Role of AI in Marketing Ops03:43 The Evolution of MarTech and RevOps05:52 Navigating AI Tools and Implementation10:42 Resources and Inspiration for Marketing Ops Professionals#MarketingOps #MarTech #AIinMarketing #Podcast #Progress #MarketingLeadership Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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