Pam Didner: Sales Enablement Meets AI

AI tools are evolving fast—but they’re not a magic fix. How can marketers stay ahead? Pam Didner, B2B Marketing Consultant at Relentless Pursuit, joins 10 Minute Martech to break it down.Sara and Pam dig into how AI is shaking up sales enablement, the sales-marketing disconnect, and the smartest moves teams can make right now.Pam:“We are witnessing the technology evolution in front of us. We don't know the outcome. We don't know how far it will go. We just know that the train has left the train station… If you feel like, ‘Oh my God, I'm missing out’. Yes and no…  Understand what you can benefit out of it right now, but you have to understand the supply and demand. The supply is: there's a lot of AI tools being built, but not a lot of people buying.”Pam’s books:The Modern AI Marketer in GPT EraThe Modern AI Marketer: Guide to Gen AI PromptsEffective Sales EnablementGlobal Content MarketingLinks & resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Pam: linkedin.com/company/pamdidner/Learn more about Progress: www.progress.comLearn more about Relentless Pursuit: https://pamdidner.comTimestamps:00:25 - Meet Pam Didner, B2B Marketing Consultant, Relentless Pursuit00:40 - Current Martech Focus01:15 -  Sales Enablement: Common Mistake02:48 - 90-Day Sales Enablement Challenge04:50 -  Integrating AI in Sales Enablemen07:20 -  The Human Touch in AI Content Creation08:40 -  AI Adoption and Market Trends10:40 -  Resources and Influencers in Martech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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