Reed Hansen: The Humanities Majors Are Back in the Game

Reed Hansen, Chief Growth Officer at MarketSurge, joins Sara to talk about the evolving role of marketers in the age of AI. From the renewed value of liberal arts degrees to the resurgence of old-school human interaction, Reed shares his take on where marketing is headed and what it takes to stay ahead.Reed: “Humanities majors of all varieties are going to be ultimately the most empowered by AI… with their ability to think and think critically… I think that the humanities majors are back in the game.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Reed: linkedin.com/in/reedhansenLearn more about Progress: progress.comTimestamps:00:15 – Reed’s biggest concern as a marketing consultant01:10 – Why human touch still matters in a tech-driven world02:30 – Merging human language with AI output03:45 – How to get fluent with AI (before buying martech tools)05:10 – Composable stacks vs. monolithic platforms06:10 – Where Reed finds inspiration (hint: Product Hunt + DMs)07:10 – The rise of the liberal arts marketer in the AI age Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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