10 Minute Masterclass
Episodes
Join The COMPASS Method Book Launch Team
16 Sep 2025
Contributed by Lukas
Season one of 10 Minute Masterclass is officially in the books. With over 85,000 downloads and a spot in the Top 50 Entrepreneur podcasts, Trey Shenem...
The Greatest Lessons My Son Bear Has Taught Me
09 Sep 2025
Contributed by Lukas
Sometimes the greatest leadership lessons don’t come from boardrooms or business books, they come from home. In this episode of 10 Minute Masterclas...
$5 Changes with 7 Figure Potential
02 Sep 2025
Contributed by Lukas
Growth doesn’t always require sweeping transformations. Sometimes the biggest results come from the smallest tweaks. In this episode of 10 Minute Ma...
The 5 Laws of Launching Like Apple
26 Aug 2025
Contributed by Lukas
Nobody builds hype and delivers launches like Apple. But you don’t have to be a trillion dollar brand to launch like they do. In this episode of 10 ...
How To Build A 90-Day Strategic Plan
19 Aug 2025
Contributed by Lukas
A vision without a plan is just a dream. In this episode of 10 Minute Masterclass, Trey Sheneman walks through the final step of the COMPASS Method: t...
The Greatest Leadership Lesson Patrick Lencioni Ever Taught me
12 Aug 2025
Contributed by Lukas
You can have the best marketing, the best sales process, and the best strategy but if your organization is unhealthy, it will all fall apart. In this ...
The Bottleneck Is You - How Founders Accidentally Break Their Own Businesses
05 Aug 2025
Contributed by Lukas
Most businesses don’t stall because of bad strategy, they stall because the founder becomes the bottleneck. In this episode of 10 Minute Masterclass...
Fix Your Sales Assembly - The 3 Places Line Revenue Gets Stuck
29 Jul 2025
Contributed by Lukas
Sales is not an art it’s a machine. And like any machine, if one part breaks, the whole system suffers. In this episode of 10 Minute Masterclass, Tr...
SWOT for Synthesis – The Step Where The COMPASS Comes Together
22 Jul 2025
Contributed by Lukas
Most teams treat SWOTs as box checking exercises or forget them entirely. In this episode of 10 Minute Masterclass, Trey Sheneman walks through a smar...
The Greatest Leadership Lesson Randy Gravitt Ever Taught me
15 Jul 2025
Contributed by Lukas
Most leaders obsess over the scoreboard in the boardroom. But the one that really matters is at your dinner table. In this episode of 10 Minute Master...
How To Make Your Strategic Meetings Not Suck
08 Jul 2025
Contributed by Lukas
Too many "strategy meetings" are just status updates with snacks. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how to run high ...
The Must-Answer Questions For A Sales Page
01 Jul 2025
Contributed by Lukas
Your sales page isn't converting? Odds are, it's not answering the questions your buyer is actually asking. In this episode of 10 Minute Masterclass, ...
How to Build An Ideal Customer Profile that Converts
24 Jun 2025
Contributed by Lukas
Most businesses guess what their customer wants. The best ones? They listen. In this episode of 10 Minute Masterclass, Trey Sheneman teaches you how t...
The Greatest Leadership Lesson Mark Miller Taught Me
17 Jun 2025
Contributed by Lukas
Great teams don’t just happen—they’re built. In this episode of 10-Minute Masterclass, Trey Sheneman shares a powerful leadership lesson from Ma...
The 3 Types of 1 on 1’s to Master
10 Jun 2025
Contributed by Lukas
If you only master one meeting format as a leader, make it this one. In this episode of 10-Minute Masterclass, Trey Sheneman reveals why one-on-one me...
Overcome Nos Like A Pro
03 Jun 2025
Contributed by Lukas
Objections aren’t rejection—they’re hesitation. And handling them well might be the single biggest lever for increasing your close rate. In this...
The Magnet and The Engine
27 May 2025
Contributed by Lukas
If your growth marketing isn’t working, the problem might not be strategy—it might be structure. In this episode of 10-Minute Masterclass, Trey Sh...
The Greatest Leadership Lesson Brendon Burchard Taught Me
20 May 2025
Contributed by Lukas
Want to grow faster than 99% of the people you meet? Learn from everyone. In this episode of 10-Minute Masterclass, Trey Sheneman shares a game-changi...
If You Can't See It, You Can't Scale It
13 May 2025
Contributed by Lukas
If your team doesn’t know what winning looks like, they’ll aim for staying busy. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks h...
How To Book More Sales Calls Without Being a Pest
06 May 2025
Contributed by Lukas
Cold DMs are dead—and your calendar won't fill itself. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down five creative and high-co...
Speak Their Language Or Lose Their Business
29 Apr 2025
Contributed by Lukas
If your message sounds like everyone else in your industry, congratulations, you’re invisible. In this episode of 10-Minute Masterclass, Trey Shenem...
The Greatest Leadership Lesson Dave Ramsey Taught Me
22 Apr 2025
Contributed by Lukas
Great leadership isn’t built on titles, it’s built on trust. In this episode of 10-Minute Masterclass, Trey Sheneman shares the most impactful lea...
How AI Can Make Your Ops More Effective
15 Apr 2025
Contributed by Lukas
AI isn't here to replace business leaders...it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how foun...
The 3 Pillars of Persuasion
08 Apr 2025
Contributed by Lukas
Persuasion isn’t about pressure—it’s about serving. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the three sales techniques t...
The 5 Parts of an Ironclad Offer
01 Apr 2025
Contributed by Lukas
Great marketing doesn’t start with ads—it starts with an offer that’s too good to ignore. In this episode of 10-Minute Masterclass, Trey Shenema...
The Greatest Leadership Lesson John Maxwell Ever Taught Me
25 Mar 2025
Contributed by Lukas
Every leader faces failure, but the best ones embrace it as the cost of growth. In this episode of 10-Minute Masterclass, host Trey Sheneman kicks off...
OKR You Ready to Grow?
18 Mar 2025
Contributed by Lukas
Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the ...
The 5 Feelings That Drive Conversion
11 Mar 2025
Contributed by Lukas
People don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia.In this episode of 10-...
The Comp Set Is The Key To Game, Set, Match
04 Mar 2025
Contributed by Lukas
Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential....
The Art Of Giving Feedback
25 Feb 2025
Contributed by Lukas
The words you use as a leader can build your team up or break them down. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art ...
What Chick-Fil-A Taught Me About Drag
25 Feb 2025
Contributed by Lukas
The difference between a chaotic business and a smooth-running machine? Reducing drag. In this episode of 10-Minute Masterclass, Trey Sheneman sh...
You Down With ICP, Yeah You Know Me
25 Feb 2025
Contributed by Lukas
Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. In this episode of 10-Minute Masterclass, T...
The COMPASS Method Overview
25 Feb 2025
Contributed by Lukas
If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10...
Why This Show Exists
25 Feb 2025
Contributed by Lukas
Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable b...
10 MINUTE MASTERCLASS PREVIEW
24 Feb 2025
Contributed by Lukas
10 Minute Masterclass = Timeless business principles.This is Trey Sheneman giving everything of himself to this community. As Host and Lead...