1000 Experiments Club
Episodes
Rethinking the Travel Experience | Danielle Harvey
05 Dec 2025
Contributed by Lukas
Danielle Harvey shares how travel customers are using different channels, why testing doesn’t always have to end in success, and how travel companie...
Luxury’s Secret Weapon | Anaïs Levy
29 Sep 2025
Contributed by Lukas
Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategie...
Failing Forward for Experimentation Success | Shiva Manjunath
10 Sep 2024
Contributed by Lukas
Guest host and AB Tasty’s Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and H...
The Past, Present, and Future of Experimentation | Bhavik Patel
15 Jul 2024
Contributed by Lukas
What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.
Tapping into Emotional Marketing | Talia Wolf
20 May 2024
Contributed by Lukas
Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketi...
Trial and Error of Building a Culture of Experimentation | Rand Fishkin
26 Mar 2024
Contributed by Lukas
Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why compa...
Taking an Outcome-Driven Approach | Ruben de Boer
06 Nov 2023
Contributed by Lukas
AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the var...
Personalization Approach Remastered | David Mannheim
05 Sep 2023
Contributed by Lukas
Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly person...
Put Data in the Driver’s Seat | Marianne Stjernvall
11 Jul 2023
Contributed by Lukas
AB Tasty’s VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Ma...
How to Leverage Disruption in Experimentation | Ben Labay
15 May 2023
Contributed by Lukas
AB Tasty’s VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make ...
A Conversation with Carlos Gonzalez de Villaumbrosia of Product School
06 Feb 2023
Contributed by Lukas
AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management ...
A Conversation with Elissa Quinby of Quantum Metric
24 Oct 2022
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insi...
A Conversation with André Morys of konversionsKRAFT
22 Jun 2022
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and c...
A Conversation with Jeremy Epperson of ConversionAdvocates
17 May 2022
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency specialized in data analysis. Jeremy belie...
A Conversation with Lukas Vermeer of Vista
07 Dec 2021
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting exper...
A Conversation with Jonny Longden of Journey Further
19 Jul 2021
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can...
A Conversation with Chad Sanderson of Convoy
02 Jul 2021
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successf...
A Conversation with Ronny Kohavi (ex-Airbnb, Microsoft and Amazon)
21 Jun 2021
Contributed by Lukas
AB Tasty's VP Marketing Marylin Montoya sits down with Ronny Kohavi, one of the pioneers of experimentation. He shares a humbling reality check: M...