Description
ベストセラー「タピオカ屋はどこへいったのか？」を分かりやすく解説。一世を風靡したタピオカ屋の盛衰から学ぶ「ブームに乗る戦略と撤退の重要性」、ラーメン屋のカスタマイズに隠された「熱狂的ファンを作る方法」、千疋屋のメロンに学ぶ「価格設定のカラクリ」、そして成長企業が実践する「借金を武器にする思考法」まで。日常の風景がビジネスの教科書に変わる、全てのビジネスパーソン必見の要約です。
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