Description
三谷宏治氏の著書『経営戦略全史』は、経営戦略の100年にわたる壮大な歴史を、まるで冒険活劇のように面白く解き明かす一冊です。本書では、市場での有利な位置取りを目指す「ポジショニング戦略」と、自社の強みを活かす「ケイパビリティ戦略」という二大潮流の変遷を、主要な戦略家たちのエピソードを交えながら解説。かつて世界を席巻した日本企業の戦略や、Googleなどが実践する現代の「アダプティブ戦略」まで網羅的に学べます。過去の戦略から普遍的な知恵と未来へのヒントを得たいビジネスパーソン必読の、教養と実用性を兼ね備えた戦略の教科書です。
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