20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Why AEO Matters More Than SEO Now - 20 MINUTES #21

19 Jan 2026

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Most SaaS teams are still optimizing for clicks while search is moving to answers. In this episode, the Noco team breaks down what Answer Engine Optimization actually means for B2B SaaS and why traditional SEO thinking no longer holds up.The conversation focuses on how AI-driven search changes visibility, attribution, and demand capture, and what founders and CMOs need to adjust right now to stay discoverable.Key insights:Why ranking links matters less when users get answers directly.How AEO shifts content strategy from traffic to visibility and trust.What structured content and clarity actually enable in AI search systems.How SaaS teams should rethink performance measurement beyond clicks.Chapter overview:(0:00) Why search behavior is changing(2:30) What AEO actually means for B2B SaaS(6:10) The limits of classic SEO thinking(10:45) Structuring content for AI answers(15:40) Measuring visibility when clicks disappear(18:30) Practical takeaways for founders and CMOsHosted by Yar and Ian from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to https://noco.agency and book a meeting right now.Download the Webflow AEO playbook here:The AEO playbook | A free Webflow ebook

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Why AEO Matters More Than SEO Now - 20 MINUTES #21

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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