This is the gripping story of InfoSpace, once hailed as the next Microsoft, which soared to a $31 billion valuation during the dot-com boom before collapsing into scandal and financial ruin. Founded by Naveen Jain, a former Microsoft executive, InfoSpace pioneered metasearch engines and co-branding strategies that quietly powered major websites like Playboy, Excite, and Lycos. Its clever business model allowed it to grow rapidly without direct consumer branding, earning revenue through licensing and partnerships. By 2000, its stock had skyrocketed from $15 to over $1,300 per share, making Jain a billionaire who lived just blocks from Bill Gates. But beneath the surface, the company was using deceptive accounting practices known as '"'"'lazy Susan'"'"' deals—circular transactions designed to inflate revenue numbers artificially. As the dot-com bubble burst, InfoSpace’s foundation cracked under pressure, revealing a house of cards built on speculation rather than real earnings. Stock prices plummeted more than 99%, wiping out billions in investor wealth, including small savers like Bev Hess, who lost nearly all her retirement savings. Lawsuits followed, including a landmark $247 million insider trading judgment against Jain, later settled for $105 million. Despite attempts to pivot into mobile services and tax software, InfoSpace faded from relevance, eventually being sold off piece by piece. Today, its legacy lives on not only in the search engines it once owned like Dogpile but also as a cautionary tale of ambition, deception, and the dangers of unchecked hype in tech innovation. The rise and fall of InfoSpace mirrors broader cycles seen in modern financial frenzies—from crypto crashes to meme stock mania—offering timeless lessons about the need for transparency, due diligence, and ethical responsibility in the fast-moving world of technology.
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