How a Dyslexic Teenager’s Struggle Sparked a Global Education Revolution

EF Education First, founded in 1965 by Swedish entrepreneur Bertil Hult, emerged from a deeply personal challenge—Hult’s own struggle with dyslexia and difficulty learning English through traditional methods. His transformative experience studying abroad led to a revolutionary insight: true language and cultural mastery happen through immersion, not textbooks. Starting with language trips for Swedish high schoolers to England, EF rapidly evolved into a global education powerhouse, offering immersive programs in over 100 countries. Unlike most large enterprises, EF remained privately owned by the Hult family, enabling long-term strategic vision without pressure from public markets. This model allowed EF to build a vertically integrated ecosystem—controlling schools, travel, housing, and curriculum—ensuring quality and trust, which fueled its expansion into high school exchanges, adult language programs, and Hult International Business School. By the 2010s, EF had become the world’s largest private education company, facilitating life-changing experiences for millions and creating a vast network of jobs and cultural exchange. However, the onset of the COVID-19 pandemic in 2020 brought EF’s core business to a sudden halt, as international travel ceased and programs were canceled worldwide. The company faced massive layoffs, stranded students, and a collapse in demand, as its physical, experiential model could not be replicated online. Yet, its private ownership and strong financial reserves allowed EF to survive the crisis by conserving resources, maintaining core operations, and gradually restarting programs as borders reopened. The recovery has been slow, marked by new health protocols, rising travel costs, and shifting consumer behavior, but EF continues to adapt with hybrid learning models and renewed emphasis on safety. The company’s legacy, rooted in Bertil Hult’s vision of experiential learning, endures through initiatives like the Hult Prize, which supports student-led social innovation. EF’s story underscores the resilience of mission-driven enterprises and the irreplaceable value of human connection and global immersion—elements no digital platform can fully replicate. In an era of rapid technological change, EF stands as a testament to the enduring power of experience, the importance of long-term vision, and the profound impact a single idea can have on millions of lives across generations.

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