Karl Hughes is an entrepreneur who understands the importance of taking risks. In this interview, he discusses what it means to grow up and how entrepreneurship can be a selfish act. He also shares his advice for aspiring entrepreneurs who are thinking about making the switch from a traditional job to starting their own business. Karl started his technical content marketing firm organically after companies began reaching out to him to write blog posts for compensation. He realized there was a large demand for this type of content, and the company took off quickly from there. Starting a company is a big challenge and requires a lot of faith. The window of opportunity for a new startup in the tech industry is relatively small. If you wait too long to get started, you may miss your chance. However, there are still opportunities available for those with the right mix of experience. Hughes explains that managing people and emotions can be extremely difficult and that it took him a while to find coping mechanisms that worked for him. He recommends finding peer groups and mentors, as well as trying to keep up with your physical health. Karl Hughes talks about his business and explains that their writers are all hands-on software engineers who have done this in the real world, and they're not just copywriters who google searched the first few items on that term and then dropped it in there. The goal is to build really good educational content so that even if the reader doesn't buy the product, they're still getting something out of it. Karl loves the impact side of content marketing, and he wants his clients to be successful.
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