Balancing Tech and Tradition: Serving Local Communities Digitally

In the latest episode of 22 Minutes in Lending, we’re joined by Elizabeth Adcock and Darcie Morgan of MAC Federal Credit Union who have helped oversee transformational growth at the credit union, driven by a diligent approach to AI and digital investments. Discover how this credit union has bridged the gap between traditional and technical services while still keeping their communities loyal and engaged.Key takeaways:01.35: An overview of MAC FCU and how they strategically expanded their physical footprint to more effectively serve their members.03.00: The rationale behind MAC FCU’s expansion into real estate lending, both commercial and residential.05.36: How MAC FCU’s digital transformation addresses both the needs and wants of its membership.07.34: The infrastructure roadmap and additional investments necessary to upskill and launch MAC FCU’s digital services.08.30: What taking “a foundational approach to AI” means, and how credit unions can safely adopt open source solutions.12.26: Navigating member perceptions, usage, and risks of newly launched AI solutions.14.30: Working in primarily auto-lending to support people with “bumped and bruised” credit.16.19: How credit unions can navigate increasingly high delinquency rates, and support personal and commercial members through financial difficulties.17.42: Increasing process efficiencies and focusing on products-per-member growth are critical growth areas for 2025.Resources Mentioned:www.macfcu.org MAC FCUThanks for listening to the 22 Minutes in Lending podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show and be sure to subscribe so you never miss another insightful conversation.#CreditUnions #Lending #AutoLending #DigitalTransformation

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