CUSO of the Year Talks Commercial Lending Growth

From banking to startups to serving in Iraq, John Ballantyne has worn many hats. Now as CEO of Tru Treasury, he’s helping more than 70 credit unions build treasury management programs that keep them competitive in a growing commercial lending market. In this episode of 22 Minutes in Lending, John joins host Vince Passione to share the origin story of Tru Treasury, how it’s filling a critical gap for credit unions, and where treasury management is headed in the future.Key Takeaways01:35 – John shares the unique story of launching Tru Treasury in March 2020, just as COVID shuttered the world overnight.04:21 – The advantages of structuring True Treasury as a CUSO, and how collaboration with credit union CEOs shaped the model.05:26 – Today, TruTreasury serves over 70 credit unions in different ways, from consulting to acting as a full outsourced treasury management department.06:56 – Go behind the scenes and hear how Tru Treasury’s three platforms serve credit unions.09:35 – How Tru Treasury steps in during acquisitions to bridge gaps in complex treasury relationships.11:06 – What credit unions need to know about field of membership rules, the 12% cap, and opportunities for commercial lending and deposits.13:11 – Commercial lending trends: growth in C&I and SBA lending, deposit growth, and how commercial deposits can be used to fund commercial loans.15:34 – Untapped opportunities in municipal deposits, and why they’re a natural fit for some credit unions.17:04 –Stablecoin, blockchain, and security innovations shaping the future of payments.21:21 – Looking to 2030: John envisions a modular “commercial banking as a service” model that brings together lending, compliance, and treasury management for credit unions and beyondResources Mentioned:Tru Treasury: https://trutreasury.com/Leverage: https://myleverage.comLendKey: https://www.lendkey.com/  Thanks for listening to the 22 Minutes in Lending podcast. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show and be sure to subscribe so you never miss another insightful conversation. #CreditUnions #Fintech #22MinutesInLending

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