2Bobs—with David C. Baker and Blair Enns
Episodes
Thoughts on Partnership
02 May 2018
Contributed by Lukas
Blair and David dive into a discussion on ownership structures, looking at the results of a survey that David did recently about partnerships.
What Good Clients Are Really Looking For
18 Apr 2018
Contributed by Lukas
Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his experience of what good clients...
Mastering the Value Conversation
04 Apr 2018
Contributed by Lukas
David gets Blair to expound on his statement that "the value conversation is where value pricing theory goes to die," and how crucial that conversatio...
Defining Success for Creatives
21 Mar 2018
Contributed by Lukas
David and Blair take a stab at answering the complicated question of what success looks like for each of them personally, as well as what it means for...
Words That Make Us Wince
07 Mar 2018
Contributed by Lukas
Blair and David try to wind each other up by going through a list of phrases they hear from their clients way too often.
Positioning Cheats
21 Feb 2018
Contributed by Lukas
David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either...
Words We Try to Define
07 Feb 2018
Contributed by Lukas
Expertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for...
The Business of Expertise - Part 3, Live from London
24 Jan 2018
Contributed by Lukas
Blair revisits David's new book, "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" in front of a live audien...
Pricing Creativity
10 Jan 2018
Contributed by Lukas
Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him ...
Planning for the New Year
27 Dec 2017
Contributed by Lukas
David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy se...
Valuing and Selling Your Firm
13 Dec 2017
Contributed by Lukas
Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.
The Complexities of Commission Culture
29 Nov 2017
Contributed by Lukas
David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between ...
The Role of Profit in a Creative Enterprise
15 Nov 2017
Contributed by Lukas
Blair has some questions this week and David has answers. The topic is profit - what it is and the targets firms should be setting.
Mea Culpa
01 Nov 2017
Contributed by Lukas
David offers to help Blair remember all the times he's been wrong over the past couple decades. Then Blair says he'll be happy to reveal all of the pl...
The Science Behind Structuring Roles
18 Oct 2017
Contributed by Lukas
David reveals some of the science behind the extensive research he has done over the past couple decades to develop a key part of his Total Business R...
The Business of Expertise - Part 2
04 Oct 2017
Contributed by Lukas
Blair revisits David's new book, interviewing him on the two chapters that cover the important topic of positioning: "Distinguishing Between Vertical ...
Seven Words You Can't Say in Business Development
20 Sep 2017
Contributed by Lukas
David and Blair discuss a list of words Blair came up with that you should avoid to keep you out of trouble and in control of the buy-sell relationshi...
Paid Time Off or Earned Time On
06 Sep 2017
Contributed by Lukas
Blair needs a vacation. And David is blown away by how little time principals take off.
An Introduction to Blair Enns
23 Aug 2017
Contributed by Lukas
David asks Blair to describe his work and his passion for the creative entrepreneurial community, and they discuss how where he lives has such a huge ...
How to Drive Your Employees Bat Sh*t Crazy
09 Aug 2017
Contributed by Lukas
The issue of how principals manage their employees continues to pop up for David year after year, and Blair is worried that he might have this problem...
Being Like Everyone Else
26 Jul 2017
Contributed by Lukas
Blair restrains himself from going off on a rant about who his clients choose to learn from.
An Introduction to David C. Baker
12 Jul 2017
Contributed by Lukas
Blair interviews David about who he is and why people should pay attention to what he has to say - if they should at all...
How Much Should You Write?
28 Jun 2017
Contributed by Lukas
Blair lays out a year-long experiment where he significantly increased his writing and online publishing commitment.
The Business of Expertise - Part 1
14 Jun 2017
Contributed by Lukas
David Baker wrote a book! And Blair asks him about his authoring process, publishing, and the book's topic.
What Happens When You're Away
31 May 2017
Contributed by Lukas
David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based o...
Why Advertising Agencies Don't Advertise
17 May 2017
Contributed by Lukas
Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their...
Thriving In the Middle of the Road
03 May 2017
Contributed by Lukas
Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.
A Sales Skeptic Interviews a Sales Expert
19 Apr 2017
Contributed by Lukas
Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.
Five Irrational Fears
05 Apr 2017
Contributed by Lukas
What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 ...
The New Entrepreneur
15 Mar 2017
Contributed by Lukas
David and Blair discuss how the nature of entrepreneurship is changing and what the new entrepreneur is facing today.
Truths and Myths About Money
01 Mar 2017
Contributed by Lukas
Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false ...
Say What You Think
15 Feb 2017
Contributed by Lukas
David interviews Blair about the art of effectively communicating with clients and coworkers.
How Not to Act Like an Expert
01 Feb 2017
Contributed by Lukas
David and Blair make a list of the common mistakes that people make in trying to portray themselves as experts.