S06 EP23: Building Your First-Party Data Martech Stack for eComm

On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone tools, and almost all of them are super cool. It’s no surprise that many marketers fall for the shiny object syndrome. We buy tools without fully understanding how best to use them and more importantly, how to make them work with other tools we use. Sound familiar?What we’re left with is a bunch of systems that don’t talk to each other. The result? We miss out on the golden nuggets that unified data can provide. That being said, just being deliberate about the tools we use is not enough. The ever shifting marketing landscape must also be accounted for. Stricter privacy laws, and the shift to 1st party data are going to have a massive impact on how you market. This is where expects like Dan come into the picture.In this episode, Kunle and Dan talk about building a future-ready Martech Stack that utilises 1st party data. You will get to hear about why everything is moving towards 1st party data, how you can do it and which tools work best. This is a great episode for marketers and business owners alike!-----------SPONSORS:This episode is brought to you by:MESAThis episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.  TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'FamousThis episode is brought to you by Famous.Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★

There are no comments yet.

Please log in to write the first comment.