S06 EP31: Identity is Future of the Online Checkout w/ Domm Holland, Fast

On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast, the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.More and more shoppers now prefer buying things online rather than in stores. But that being said, most of these shoppers would also tell you that the checkout process in stores is still way better. Why? Because you don’t fill any form, you just tap your credit card or phone and off you go. Now we are even seeing innovations like Amazon Go, where you don’t even need to tap.But online checkouts are still another story altogether. Most businesses try out new and optimised forms to simplify checkout, yet don’t really see the results. There are many “1-click” checkout solutions out there. But they all require (a lot) more than 1 click to checkout. This is where companies like Fast are coming in and disrupting the checkout landscape.In this episode, Kunle and Domm talk about what it takes to create a truly 1-click checkout experience. You will get to hear about how Fast solves the checkout puzzle with an identity-first approach. This is a great episode for merchants and businesses of all sizes! -----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today. ★ Support this podcast ★

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