S06 EP63: The Subscription Commerce Advantage w/ Evan Padgett

In today’s episode, Kunle is joined by Evan Padgett, Co-Founder & COO of Stealth Venture Labs, an incubator for growing eCommerce businesses and a company that works in the acquisition and growing eCommerce brands.Every small brand goes through the hoop of the needle to ensure their growth is steady but there will come a time when that brand exceeds what you can handle with a handful of people. A growing business means a growing team, and a part of your team is a marketer.Choosing the right marketer is going to send your brand flying in the right direction. Because they are the voice of your customers, you can improve your brand’s advertising knowing that it’s exactly what they wanted and more. Stealth Venture Labs can help you with that. With a diverse and highly effective team, your brand will fly high. In this episode, Kunle and Evan talk about how VCs can complicate things for your business. You will get to hear about how to swap your recurring revenue model for a service model strategy. This is a great episode for business owners who want to expand their brand and need an execution team to do it.-----------SPONSORS:This episode is brought to you by:Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.  GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk. Go to Gorgias.com and mention 2x ecommerce podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★

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