S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault

On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis. There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention.  Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those suffering from hyperhidrosis, a medical condition characterized by excessive sweating. With such an unusual product, going to market is an expected challenge but by going further beyond the borders of the usual digital means, they have found a way around one-sided ads. Their secret? Affiliate marketing.  In this episode, Kunle and Mathieu talk about the genesis of Dermadry. You will get to hear about the best strategy for effective affiliate marketing. This is a great episode for business owners and marketers looking to up their game to further their company and product’s digital presence. -----------SPONSORS:This episode is brought to you by:  WayflyerAs you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.Why should you give up equity or pay high interest rates to grow your business?There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital.With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..There is just a simple fee and the funds you need to grow are deposited to your account instantly.It’s worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.  ★ Support this podcast ★

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