S07 EP22: Compostable Eco-Friendly Packaging for eCommerce: The Story of Hero Packaging w/ Anaita Sarkar

On today’s episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally. Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching compostable packaging and sustainability and that’s when she started Hero Packaging. Hero Packaging is a go-to brand for eCommerce business owners who want fun packaging that is also earth-friendly and biodegradable. While greenwashing is rampant, Anaita is dedicated to testing their product to make sure of the quality and that the mailer breaks down fast. In this episode, Kunle and Anaita talk about Anaita’s passion for sustainability in business. You will get to hear about Hero Packaging’s beginning, the process of making sustainable mailers, and Anaita’s tips on how to become a more sustainable business. This is an inspiring episode for online retailers and eCommerce business owners who want to become more eco-friendly with their products to support the environment.-----------SPONSORS:This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★

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