S07 EP43: Johnathan Price Leveraged his Personal Brand and Social Platforms to build a $20M/ year Passion Business in 5 Years

On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound, a YouTube eCommerce company that serves car audio enthusiasts from around the globe. Success is not made overnight. Johnathan Price proves this adage. At an early age, his parents taught him that hard work and consistency create success and that kind of success is more fulfilling. Chopping cotton at the age of 14, a truck with a loud bassy noise piqued his curiosity until it became his hobby. After a nudge from the universe, Johnathan created Down4Sound, a company with a $20 million annual revenue. Originally, Jonathan created Down4Sound as a means to do something he is passionate about and catering to fellow car audio enthusiasts. Now, Down4Sound has been the fastest-growing car audio distributor in the history of car audio. Starting on YouTube and with the help of the right mentors, Johnathan creates videos that primarily show his passion for car audio with selling only as a secondary motivation. This episode is especially inspiring as Kunle and Johnathan talk about his humble beginnings, a bundle of words of wisdom and encouragement, Down4Sound’s team, supply chain, revenue stream, and content creation that would truly captivate customers. This is an amazing episode for aspiring entrepreneurs who need a gentle nudge to start a business they are passionate about. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★

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