Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra

Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.(00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x’ when you sign up or click here.New customers only. Terms and conditions apply. ★ Support this podcast ★

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