SE2 EP06: The Importance of Google Shopping in Fashion eCommerce

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce.  Here are a few tips for Google Shopping:   It doesn’t really work if you have a SKU count of less than 100 items You have an allowance of Max 150 characters Start off with BRAND NAME in titles You have a character limit of 5000 characters in description - use it will loads of keywords Check your AdWords search query report regularly Update your negative keyword list Look at your top 20 percent products See how you can improve the visuals in comparison to competition   Use Google Shopping to onboard email subscribers if you cannot get an immediate sale Most Google Shopping conversions occur within 3 days   Run promotions…   Call Google for help…. ★ Support this podcast ★

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