SE3 EP14: The Astronomical Growth of Shopify Plus

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was:  Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box   The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products   At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind.    I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap.     David Moellenkamp is the Director of Product at Shopify Plus,  where he is focused on building products to solve the problems of Shopify’s highest volume merchants.   Prior to joining Shopify,  David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations.     --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.  and Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.   ★ Support this podcast ★

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