SE3 EP61: Leveraging User Generated Content Marketing for Community Growth and Building Credibility

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist. Jose goes into details about: The power of building a community around your product brand Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers, How to request, curate and broadcast user-generated content Why you should use user-generated content in your paid advertising  How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign.      ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com. ★ Support this podcast ★

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