SE4 EP02: Getting Earned Media and PR for Ecommerce w/ Adrian Salamunovic

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses. He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store: Positioning: Position Value User High Concept Pitch - e.g. My company is the Uber for …. Define Target Market Use Press Releases for... Product Launches Announcements Evergreen Product Reviews Remember that you are pitching a Peacock company NOT a pigeon.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.   ★ Support this podcast ★

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