Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

2X eCommerce Podcast

SE4 EP51: 🔁 Cyber Week + Black Friday Email Checklist from Klaviyo

07 Nov 2019

Description

Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success 4: Post Purchase Follow up Thank you that engages the customer We also cover The best times to send your broadcast emails? Segment VIP customers from teaser emails as they will shop anyway Have different offers Black Friday and CyberMonday in order to drive repeat purchases Time Zone targeting e.g. 8AM should be 8AM on all time zones. ★ Support this podcast ★

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.