SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.   ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

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