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3 Books With Neil Pasricha

Chapter 155: Bulle the Bookseller broadens borders and births bibliophiles

04 Dec 2025

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We're back to Africa! Last month we kicked off a little Kenyan series on ​3 Books​ and today I'm thrilled to share another chapter recorded in the heart of pulsing downtown Nairobi in the country's top bookstore. I landed after an overnight flight and immediately filled my belly with fresh samosas, pakoras, curried goat tripe, and fresh tamarind juice ... for breakfast! ... and then, after seeing the city I hopped into a car with Perlexy, who works with our guest in Chapter 104 and current Kenyan Presidential nominee ​Boniface Mwangi​, and drove downtown... We parked the car and met up with Boniface and his son before walking up together to the second floor of a busy plaza. Tucked inside was a 1000-square-foot bookshop that happens to be one of the most influential literary hubs in the country: ​Nuria Bookstore​. That's where I met Bulle (pronounced "Boo-lay") who is of Somalian descent and born 700km north of Nairobi where he was largely raised by his wise camel-herding grandmother (who is 101 today!). Bulle took a business path early in life but as we'll hear his plans changed and now he runs what many consider the most successful bookstore in Kenya and is a huge champion and evangelist for African authors and African literature. Let's hang out upstairs in the Nairobi bookshop and talk about amplifying African voices, growing up among camels, the winding path of purpose, Bulle's 3 most formative books, and so much more … Let's flip the page to Chapter 155 now …

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