Cibele M Souza, idealizadora da Neuromarket, aborda o tema "Neurociência aplicada a negociação" com João Pentagna e Fabio Kalil, Especialistas em Neurovendas . Tópicos abordados neste episódio: - A neurociência e o comportamento humano; - O que o cliente espera do “novo” vendedor; - Como serão as negociações nos novos tempos - O modelo Havard de Negociação - Spin Selling - Vendedor vs Neurovendedor
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