Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket, abordaram o tema “NeuroMarketing: Sell in vs sell out” com as convidadas Cibele Carvalho, Neuropsicanalista, Publicitária e Professora Universitária e Mara Regina Pereira, Key Account Manager tendo passagem por diversas empresas multinacionais. Esse episódio aborda como o Neuromarketing pode auxiliar times de Vendas e TradeMarketing para garantir as melhores estratégias de sell in e sell out.
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