What if the secret to business growth was staying true to your unique story and sharing it consistently? Tony’s guest today, Brian Hess, CEO and president of Pavement Group and founder of Top Contractor School, has proved it to be true. With over 630 podcast episodes churned out since 2019, Brian's dedication to consistency and authenticity has become a testament to the potential success that can be achieved. In this episode, Brian dives into the role that content creation plays in business. Every successful business has a unique narrative to share, and content can be an efficient tool to attract customers, grow faster, and build valuable networks. You know we are all about authenticity here, and this episode is no different. Brian emphasizes the vitality of authenticity and the potential success that comes from consistent content creation. Navigating the social media landscape can be tricky. There are benefits and drawbacks, and it's easy to get caught up comparing yourself to others. However, Brian and Tony have learned that the key is playing the long game. It's not about investing in shortcuts or buying followers; it's about authenticity, integrity, and serving others. This episode is full of insights that reaffirm the importance of persistence, commitment, and being genuine as pivotal ingredients for success. So tune in, take notes, and let's grow together. Key highlights: The Power and Impact of Podcasting Content's Role in Successful Trades Business The Value of Consistent Content Integrity and Long-Term Success Authenticity in Building Relationships Connect with Brian Hess: Website: thepavementgroup.com Instagram: @realbrianhess Facebook: Brian Hess Twitter: @realbrianhess LinkedIn: Brian Hess Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley
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