"O erro mais comum na definição de um preço está no entendimento dos custos". Com essa frase, o especialista em finanças corporativas Vitor Rocha explicou um dos pontos que torna tão difícil saber quanto cobrar pelo seu produto ou serviço. Na conversa com Arthur Lessa, ele ensinou o passo a passo que deve ser seguido na busca pelo melhor preço.
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