The 3 Podcast Types That Actually Work with Mason Cosby

Dustin sits down with Mason Cosby, CEO of Scrappy ABM and keynote speaker, to talk about the purpose behind starting a podcast and how to measure its success effectively. Mason breaks down the only three types of podcasts that truly matter: the Content Engine, the Public Figure Podcast, and the Account-Based Podcast. Together, they discuss why downloads are a misleading metric, how to use podcasting to your advantage for business growth, and how to approach podcasting with a clear strategy instead of guesswork. Whether you're just starting out or trying to optimize your existing podcast, this episode will give you so many insights that crush the common assumptions about podcast success.Chapters00:00:00 – The Unexpected Origin of This Special Episode00:02:01 – The Mind Behind Scrappy ABM Steps In00:03:02 – ABM: The B2B Game-Changer Explained00:04:25 – Why Traditional Marketing Often Fails00:06:56 – How Podcasts Fit into the ABM Playbook00:11:16 – The Three-Category Podcast Playbook00:18:16 – The Secret to Building Raving Fans with Podcasts00:25:27 – What It Really Takes to Hit the Top 5%00:26:51 – Beyond Downloads: The Third Path to Podcast Success00:27:26 – Crafting a Million-Dollar Podcast Framework00:29:05 – Why Relationships Drive Podcast ROI00:30:32 – The Overlooked Business Potential of Podcast Content00:32:25 – Blueprint for a Pipeline-Generating Podcast00:37:57 – Adapting Podcast Strategies for Every Niche00:44:36 – Metrics That Actually Matter for Podcast SuccessLinks and ResourcesMason on LinkedInScrappy ABM PodcastDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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