The 3-Step System to a High-Profit LinkedIn Strategy with Scott Aaron

If you’re still thinking of LinkedIn as just an online resume, you’re leaving massive opportunities on the table. In this episode, Dustin sits down with Scott Aaron, a true LinkedIn powerhouse who went from running fitness clubs to building a high-profit coaching business by mastering organic lead generation. Scott unpacks the concept of business mortality—the harsh reality of what happens when your revenue is tied to your time—and how LinkedIn became his ticket to freedom. They talk about strategies for optimizing your profile, using Scott’s “3-post system” to drive engagement, and why most people completely misuse LinkedIn DMs. If you're a coach, consultant, or service-based entrepreneur, this episode is your wake-up call to start treating LinkedIn like the goldmine it really is.Chapters:00:00:00 - How I Built a Thriving Online Business from Scratch00:01:22 - Kicking Off the Conversation on 7-Figure Leap00:02:13 - From Fitness to LinkedIn: Scott Aaron’s Wild Business Journey00:03:03 - The Wake-Up Call That Made Me Pivot to Online Coaching00:05:59 - Unlocking LinkedIn: The Goldmine Most Entrepreneurs Ignore00:08:44 - Turning LinkedIn into a Lead-Generating Machine00:11:33 - Scaling a Coaching Business Without Chasing Clients00:16:20 - The LinkedIn Playbook Every Coach & Consultant Needs00:26:54 - Creating Content That Actually Gets Seen (and Converts)00:30:56 - The Secret Power of LinkedIn Polls (and How to Use Them)00:33:56 - Writing Long-Form Content That Builds Authority & Attracts Leads00:39:18 - Hashtags on LinkedIn: Useless or Essential?00:41:07 - Recycling Content the Right Way (Without Looking Lazy)00:43:54 - The Comment Strategy That Brings Clients to You00:47:41 - Wrapping Up: Your Next Steps to Win on LinkedInLinks and Resources:Scott AaronScott on LinkedInScott on YouTubeThe Time to GrowThe Expert Content Society (Waitlist)Dustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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