Why Most Entrepreneurs Are Telling the WRONG Story with Greg Logan

What if your brand could command attention like a Hollywood blockbuster? In this unforgettable episode of the 7-Figure Leap Podcast, host Dustin Riechmann sits down with award-winning storyteller and creative visionary Greg Logan, founder of Narrativity. Greg shares how decades of success in global advertising, reality TV, and filmmaking shaped his unique system for brand storytelling—now used by giants like Google, Adobe, and Virgin. More than a conversation about marketing, this episode is a masterclass in emotional resonance, brand clarity, and creating a quest that your audience needs to see fulfilled. From breaking down “the how” behind storytelling to co-creating a magnetic brand narrative with Dustin live on-air, Greg reveals how to make entrepreneurs “the marketing” and expose them to a world that wants them. This episode will transform the way you think about business storytelling forever.Chapters:00:00:00 - Your Brand’s Quest Begins00:00:42 - Meet Greg Logan: Storytelling Visionary00:01:29 - From Global Ads to Emotional Narratives00:02:53 - Turning Reality TV into Brand Gold00:05:15 - Hollywood Secrets for Business Growth00:08:08 - Narrativity: Storytelling That Sells00:12:12 - Behind the Scenes of Greg’s 4-Day Process00:16:10 - Co-Creation: The Fastest Way to Clarity00:20:41 - Why I Wrote “Creating a Blockbuster Brand”00:22:51 - Website Launch & Irresistible Pre-Order Bonuses00:23:35 - Domain Names That Win Hearts & Minds00:25:07 - Helping Dustin Craft His Business Quest00:27:10 - Why Your Business Needs a Quest00:29:00 - Unlocking the Value You Actually Deliver00:32:08 - Writing a Quest Statement That Converts00:37:44 - Scaling Your Message Without Losing Soul00:40:42 - Final Takeaways & How to Get the BookLinks and ResourcesNarrativityCreating a Blockbuster BrandGreg Logan on LinkedInDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

There are no comments yet.

Please log in to write the first comment.