Ep 22 - Gricha Safarian, Founder CACAO-TRACE: Chocolateman - Harnessing Power to Create Sustainable Business Practices

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Gricha Safarian, Founder of CACAO-TRACE, shares how he went from fermenting Cacao in Vietnam to making a 4.5 billion dollar proposal to help re-invent a troublesome supply chain. We discuss key moments in his journey: how he influenced large organizations; overcame entrenched opposition; and empowered his team by emphasizing passion.Gricha’s childhood innovation - give a cow chocolate, get chocolate milkAddressing troublesome chocolate supply chainsFrom Ben Tre (Vietnam) to Washington DCThe power of disruption, asking and contentHow to influence large organizationsOvercoming entrenched opposition - network internally, share values and create contentIndirect influencing through LinkedInConflict as a tennis match“Overperformance is for losers”Why you need to take breaks“Don’t let the bad guys win”Empowering his team by emphasizing passionGricha reflects on the different dynamics in Japan and VietnamWhy entrepreneurs need to understand powerBIO AND LINKS:Gricha Safarian, Founder of CACAO-TRACE, has been a leader in the Cocoa and Chocolate supply world since 1988, and built the first complete “tree to bar” supply chain in Vietnam since 1993. Since then, he has expanded a disruptive cocoa sourcing model worldwide, working with the World Bank and ICCO under a mega green bond project.LinkedIn: https://www.linkedin.com/in/gricha-safarian-chocolate-man/Website: CACAO-TRACEPuratos: http://www.puratosgrandplace.com/vi-VN/Default.aspxMichael’s Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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