Ep 30 - Jason Hreha, CEO at Persona: Behavioral Science BS (and What to Hone in on Instead)

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Behavioral science – the science of understanding why we do what we do – has been hailed as producing simple interventions that can dramatically impact results. But that’s wildly overblown, argues Jason Hreha, CEO of Persona, which connects the world’s best executive assistants with companies. We discuss behavioral science “BS” -- what to watch out for versus what’s truly effective and useful -- and reflect on what has helped him stand out in his field.Roots as an artistHow ancient eastern thought inspired Jason’s study of behavioral scienceDefining applied behavioral scienceToo good to be true: Biggest BS in behavioral scienceYou cannot buff a turdWhere behavioral science helps with innovationBenefits in the startup worldApplying the best of applied behavioral science to optimizing recruitmentPersona’s matching methodologyThe power of interviewsThe distinction between habits and routinesStart with the goal, then pick the behavior (keeping two key points in mind)Can one size fit all?Standing out in your field )Going from startup to big company: Two keys to succeed in large organizations“Be skeptical” and remember the people you are building forBIO AND LINKS:Jason Hreha is CEO of Persona, which connects the world’s best executive assistants with companies. Jason applies behavioral science research to address many of the most vexing business challenges in the technology world. Prior to founding Persona, he spent more than a decade starting and consulting Silicon Valley tech companies, then co-founded and served as Global Head of the Behavioral Sciences Unit at Walmart. Jason has served as lead researcher at the Stanford Persuasive Technology Lab, created the field of Behavioral Design with BJ Fogg, co-authored “Hacking Human Nature for Good” with Dan Ariely and Kristen Berman, and has been creating the new field of Behavioral Strategy. Jason’s insights have been cited by James Clear (Atomic Habits), shared through his work as a keynote speaker, and appear in his columns in Inc., BigThink, and the thebehavorialscientist.com. Jason holds a BA in Human Biology with a speciality in neuroscience from Stanford University.Persona website: https://www.personatalent.com/Jason’s Linkedin: https://www.linkedin.com/in/hreha/Jason’s Website: https://www.thebehavioralscientist.com/Twitter: https://twitter.com/jhreha?lang=enBuddha's Brain: Neuroplasticity and Meditation: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2944261/Jason’s article, “Behavioral Science is Dead”: https://www.thebehavioralscientist.com/articles/the-death-of-behavioral-economicsRCTs to Scale: Comprehensive Evidence From Two Nudge Units: https://onlinelibrary.wiley.com/doi/abs/10.3982/ECTA18709Michael’s Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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