Ep 73 – Dr. Ignacio Gafo, Head at HSLU Lucerne University of Applied Sciences and Arts – The 2 Keys to Mastering Change Management

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Most change efforts in organizations fail. To succeed, says Dr. Ignacio Gafo, you need to focus on the people -- and on the personal. In this episode of 97% Effective, Dr. Gafo explains the two keys to change management, and reveals counter-intuitive tips that leaders overlook: start in the middle, give your detractors a say, and change the wording. Through case examples, we discuss how to uncover "jobs to be done," tackle emotions, and ensure you don't get overshadowed.Dr. Gafo’s two keys to change management: “The People and The Personal”Where to start? Who is key?The mistake of starting with people at the very topPeople who really move the needle are middle managers that have “natural influence”Two keys to making your message personal: Address “What’s in it for me? and “What do I feel?”Expect resistance, so give people a sayDr. Gafo explains the “Jobs to be Done” concept, so you find the true “need” people haveCase study #1: Change management at VodafoneStep #1: Which departments are most affected, which ones do I need support from?Step #2: Identify the people… WHO is going to move the needle?Step #3: What's the benefit for those people?The thing most people forget: Tackling emotionsGetting the ball rolling: Make sure people are working for the project, for you, and for themselvesCase study #2: Dr. Gafo’s experience leading change at IE Business SchoolIdentify champions who are willing to stick their neck outIs it better to set up a separate unit when leading change at big companies?Practical tips: “Trial-ability,” play it down, “change the wording”Keys to keep the ball rolling: quick wins, give creditMake sure you are seen as the leader: Lead the communication!The hard truth: Some will not get on board, and will have to exit the organizationHow teaching in the engineering school at Brown has influenced Dr. Gafo“Combine structure for guidance - with flexibility to make changes”How to thicken your skin and get comfortable with not being popular BIO AND LINKS:Dr. Ignacio Gafo, a global scholar and executive, is the Head at HSLU Lucerne University of Applied Sciences and Arts. His industry experience covers 25 years in corporate leadership at Vodafone, Mars and Canon – and in learning & development at IE Business School, where he served as Associate Dean overseeing their top ranked Global Executive Education programs. Dr. Gafo lectures on change management at the School of Engineering at Brown University (USA), serves as Expert in Digital Marketing at the United Nations Academy ,and contributes as a researcher for the United Nations World Tourism Organization. He holds a PhD in Marketing and Communications at the Complutense University in Madrid, Spain. Dr. Gafo on LinkedIn: https://www.linkedin.com/in/ignacio-gafo-advisor/X/Twitter: @ignaciogafoDr. Gafo’s academic profile, Brown University: https://prime.brown.edu/people/ignacio-gafoHSLU: https://www.hslu.ch/en/Job to be Done (JTBD) concept, explained: http://tinyurl.com/6m6wk7c4The United Nations Academy: https://unacademy.un.orgUnited Nations World Tourism Organization: https://www.unwto.orgMichael’s Book, Get Promoted: https://tinyurl.com/453txk74Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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