Você sabe o que é Sales Enablement? Sales Enablement, apesar de não ser um termo amplamente conhecido, diz respeito a um conjunto de práticas que proporcionam à equipe comercial o processo, conhecimento, as habilidades e as ferramentas necessárias para alavancar a performance de Vendas. Será que a sua empresa precisa implantar Sales Enablement? Confira o bate-papo entre Letícia Rodrigues, CRO da Cognitivo.Ai, e Lucia Haracemiv, CEO da DNA de Vendas, sobre as suas experiências com Sales Enablement e como gerar melhores resultados com esse recurso.
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