Ben Amos Talks About Video Strategy and Storytelling

In this episode of A Productive Conversation, I welcome Ben Amos—video strategist, producer, international speaker, and author of Engage: The Definitive Guide to Video Strategy for Business. Ben has helped brands and entrepreneurs around the globe cut through the noise and connect with their audiences through intentional video.We dig into why strategy must come before tactics, how to identify your ideal audience, and the real role video can play in building relationships that convert. This isn’t about shiny equipment or the latest platform—it’s about clarity, focus, and showing up with purpose.Six Discussion PointsWhy the pandemic accelerated the adoption and acceptance of videoThe Sun Tzu quote that shapes Ben’s approach: “Tactics without strategy is the noise before defeat”How to define your audience with a singular avatar—and why that mattersSetting clear goals for each video in alignment with the customer journeyThe seven elements of video strategy and why production comes lastPractical tips for repurposing podcasts and long-form content into impactful short videosThree Connection PointsEngage: The Definitive Guide to Video Strategy for BusinessBen's websiteEngage Video Marketing PodcastTalking with Ben reminded me that video doesn’t need to be overwhelming. With a strategy-first mindset, it becomes less about keeping up with trends and more about connecting with the right people at the right time. Whether you’re starting fresh or rethinking your current approach, Ben’s insights are the kind that can change how you view video in your work.

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