Unless you were under some other rock on some other planet, you'd know everything about the mega IPL deal worth almost $6B! Great you think, and then it dawns on you. What's really in it for you ? As an end consumer, viewer, how does the big media rights money impact you? And then you realize you being the product are also paying for it and have zero influence on anything to do with it! Simply because individually you're too small to say anything and collectively too big to be heard! So, in this experience, I talk about ways to improve the viewership experience and urge those in charge to listen to these points and do something about it. I am sure, there could be millions who have similar observations. #IPL #Cricket #India
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