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Legal professionals are not immune to the pull of platforms such as TikTok, Instagram and YouTube Shorts. Some are even using short-form videos to inform clients about their law practice; build their business or brand; or shed light on the culture of BigLaw, crafting short-form video content giving an insider look at the profession. Among them is Alex Su, a former lawyer and head of community development at Ironclad, a contract management software company.
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