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Account-Based Marketing

Ep. 44 AKAM: Getting key account management right

24 Aug 2022

Description

Key account management is a simple idea but not so simple to execute. Diana Woodburn, Author and Chairman of the Association for Key Account Management (AKAM), breaks down the most important aspects of a successful KAM team, how it should fit with other divisions like sales or marketing, and how a customer-centric approach can drive key account growth — if done right.

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