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Account-Based Marketing

Ep.13 The MomentumABM Customer Buying Index™ Series – insights from enterprise buyers: Andy Simpson-Pirie

31 May 2020

Description

The role of the CTO has changed. Former CTO at Lloyd's Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie describes how his role has changed, what this means for vendors looking to create partnerships and how having an insight-driven understanding of business is the key to success.

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